Storytelling · Campaigns · Sports
The best story
isn't the longest.
I'm Cy — a marketer, storyteller, and lifelong sports fan based in Utah. I write campaigns, landing pages, press copy, and game recaps that earn attention by getting to the point.
Based in Utah
01 — About
A storyteller who happens to run campaigns.
I'm finishing a B.S. in Marketing at Utah Valley University (August 2026) while working as a Marketing Associate at Opus EHR — owning campaigns end-to-end, reporting straight to the CMO and CEO, and managing partner relationships across the brand.
Before Opus, I spent three years at a plumbing supply company translating dense technical knowledge into copy that landed for both first-time buyers and lifelong tradespeople. Earlier, I covered the Utah Jazz, Utah Utes, and Las Vegas Raiders as a staff writer for StadiumSportzz.
I care about the words that sit between a product and a person. Great storytelling doesn't explain — it invites. My job is to write the invitation, keep it honest, and make sure it lands with whoever is on the other side.
02 — Skills
What I'm fluent in.
- Creative copywriting01
- Campaign strategy02
- Landing page design03
- Brand & sports storytelling04
- Email & lifecycle copy05
- Press & social copy06
- Partner relationships07
- Research & prep08
- Adaptability09
- Communication10
Tools I reach for daily: Canva, Claude, Asana, Excel, and a long-running text file of half-finished ideas.
On the shelf: Smart Brevity by Jim VandeHei — a constant reminder that respecting a reader's time is the whole game.
03 — Experience
Selected roles.
A short walk through the places I've built things — and the shapes those things took.
2025 — Present
Opus EHR
Marketing Associate
- Owns marketing campaigns end-to-end — email copy, landing pages, and outbound/inbound messaging.
- Reports directly to the CMO and CEO; builds messaging for multi-touch campaigns.
- Manages partner relationships to align collaborative brand efforts across channels.
- Researches prospects and partners ahead of webinars and podcast recordings.
- Writes press release and social media copy in a consistent brand voice.
2022 — 2025
BJ Plumbing Supply
Interior Sales · Social Media Manager
- Wrote social copy and in-store creative for holidays, sales, and new product drops.
- Translated complex technical product knowledge for both beginners and seasoned pros.
- Maintained deep SKU and vendor knowledge; upsold to skilled tradespeople daily.
- Held partner relationships steady through clear written and verbal communication.
2022
StadiumSportzz
Content Writer
- Produced game analysis and recaps covering the Utah Jazz, Utah Utes, and Las Vegas Raiders.
- Collaborated with editors to keep a consistent voice and style across digital publications.
- Filed on tight turnarounds — often hours after final whistle — without losing the read.
04 — My work
A few things I've made.
Sports writing, a small-business website I built from scratch, and press copy from my day-to-day at Opus EHR — a snapshot of the range, not the full archive.
Bylines · Sports
Sports writing — StadiumSportzz
Recaps, columns, and features covering the Utah Jazz, Utah Utes, and Las Vegas Raiders for a local sports news site.
View author page ↗
Website · Built & designed
Sets by Soph
A site I built end-to-end for my fiancée's business — brand voice, layout, and copy from the ground up.
Visit setsbysoph.co ↗
Press · Sample
Press releases — Opus EHR
One of several news releases I've written and published for Opus EHR — shared here as a representative sample of the work.
Read a sample release ↗
05 — Kind words
What others have said.
A couple of notes from people I've worked alongside — collected from past projects and internships.
Cy Nelson is a team player. He came to work with our team at RevRoad and was dedicated to his projects and those he worked with. Cy showed up each day ready to dive in and work with the marketing team as we worked to strengthen our portfolio companies. Cy showed commitment, dedication, and willingness to learn new things and take on new tasks. He worked well with others and took initiative when working on his own. We truly were lucky to have had Cy Nelson work alongside us.
Amy Caldwell
Co-Founder / CIO, RevRoad
Cy came to me with no skills in this area but when given a challenge he worked to learn the new skill and improved each time he performed it. He also was willing to do whatever was required of him. This was a positive experience and I felt like my time as an owner was never wasted during this internship.
Brent Harker
Founder / Owner, Brent Harker Welding & Fabrication
06 — Contact